Want to get your pages noticed in the search engines? Original content is the only way to go. While investing in original website copywriting may seem like a big step to take, it really is your only option in terms of SEO. Here’s why.
There once was a time when sites could get away with republished content. In fact, it was an industry that thrived. Writers would sketch up a decent article, then sell it through the many content sites that once proliferated the net. Site owners would pay a lower price for non-original content, and everyone was happy.
Well, not everyone. First of all, internet users become a little sick of all the duplicated content out there. Then the search engines started to notice, and changed their algorithms to start weeding it out, gradually limiting the results so that only two versions of any piece were shown in the search engine results. SEO companies began to notice, and smart site owners who began to put more original content on their pages felt the benefits.
Now, things are looking even worse for non-original content. Google has recently changed its algorithm to track down original versions of duplicated content as a way of countering the ‘scraper’ sites that feature stolen content. This means that if you want to be listed, you have to be original, and you can discuss this further with us at Content.co.uk.
Whether you’re blogging for SEO or just looking to add some SEO to your copywriting, remember that originality is the key to success.