Have you mapped out your content plan for 2012? If you haven’t got around to that part of your online marketing plan yet, you’re probably not in as much trouble as in previous years. Why? Because the demands of online marketing, social media and SEO are making it harder and harder to plan ahead with content.
It’s becoming ever more important to have some flexibility in your content plan. This is partly due to changes put in place by Google this year, and partly due to a growing trend toward fresh content that has been happening for several years. It’s no longer enough to be writing web copy months in advance. These days, when most of your competitors are likely to be blogging for SEO, your website content writing service needs to be able to react to current events and provide timely pieces.
Why be timely?
Most of the push for timely content comes from competition. Google has been changing its algorithm over the last year or so to provide better results for time-relevant searches. The other search engines have followed suit. These days, it’s not so much what you say as when you say it, and if you want your web content to count you need to launch it at the right time.
This doesn’t mean you shouldn’t have a content plan. On the contrary, it is more important than ever to have well-thought-out content sketched out for your website and social media activities, and you can discuss this with us at Content.co.uk.