Author Archives: Rory
Two easy content ideas
Content ideas really aren’t that hard to come by. Even good web content ideas can be thought up fairly easily. Coming up with content ideas that are both good and easy to pursue is an entirely different story. Here are … Continue reading
Don’t give up on your blog too soon
There’s no denying that blogging is a chore. If you’re blogging for SEO reasons, it can be even more of a chore. If your SEO blog posts aren’t getting the attention you were looking for, it can be hard to … Continue reading
Making the most out of press releases
Online PR writing isn’t as popular as it was a few years ago but many companies still invest in a PR writing service here and there. If you’re investing in press release writing as part of your online marketing campaign, … Continue reading
Three major title mistakes for content
As any news editor will tell you, the title of an article is its most important area. Without a great title, articles don’t get read. It’s just as true for article writing on the net as it is in hard … Continue reading
Putting the ‘great’ into content
Any site that’s really switched on to SEO should be looking for content that attracts links and keeps readers coming back for more. That’s what truly great content is all about. How do you get ‘great’ content? Obviously, writing great … Continue reading
Get specific with content audiences
Planning is a big part of the success of any enterprise and it’s no different with content. If you really want to get the most out of your time spent writing content or even get the most out of your … Continue reading
Home page content – The essentials
Writing web copy for a home page is very different to any other kind of web content. Your home page serves as a portal of sorts. While ideally internet users will be popping onto your site from all sorts of … Continue reading
Should you add social content to your plan?
These days, the words off your website can be just as important as the words on it. While every site needs good content, site owners also need social credibility. The way to ensure this is social content. ‘Content’ and ‘social’ … Continue reading
The importance of SEO for copywriting
With so many business sites producing so much content, web copywriting is a big deal these days. It’s easy to forget that there are plenty of traditional copywriters out there, and their concept of their job might differ from yours. … Continue reading
Time-stamping content: when to avoid
Much of today’s web content comes with a time stamp. This somewhat risky practice, which instantly ages content, has quite a few advantages. It is important, however, to be aware of the types of content that shouldn’t be time-stamped. Time … Continue reading